Delivering Value at Scale: How MindPal Became the High-Value Backbone of Rick's Membership
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I use MindPal all the time. It's a major part of our membership community.
Customer
Overview
Rick Mulready, a seasoned online business coach and creator of the AI Playbook community, leveraged MindPal to transform his AI strategies into scalable, interactive workflows for his membership. This innovation enhanced member experience, reduced operational costs, and positioned MindPal as the core engine powering his AI-driven business growth.
Industry
Rick Mulready, an online business coach for over a decade, has always been at the forefront of helping entrepreneurs grow. When AI exploded onto the scene, he saw its immense potential and pivoted his entire business, launching a 70,000-subscriber YouTube channel and the "AI Playbook" community to guide fellow business owners through the new landscape. His goal was to provide actionable, powerful AI strategies to his audience.
Initially, Rick faced a significant challenge in delivering this value exclusively to his paying community members. He started by creating custom GPTs, but quickly realized they could be easily shared outside the community, diminishing their exclusivity. His next approach was to write out detailed, step-by-step "playbooks" for AI tasks. While informative, this method was still cumbersome. Members had to manually copy prompts from his guides, paste them into an AI model, and shuttle back and forth, a process that was far from the seamless, efficient experience he wanted to provide.
Everything changed when Rick discovered MindPal. He realized he could transform his static playbooks into dynamic, "done-for-you" AI workflows. This led to the creation of the "AI Agent and Workflow Hub," a private portal for his community. Using MindPal, Rick builds multi-step agents and workflows for every facet of business marketing, sales, operations and embeds them directly into a members-only website. Now, instead of copying and pasting, his members can run a complex task like creating a YouTube video with a few clicks. The workflow automatically researches top-performing videos, brainstorms unique angles, generates titles, outlines the script, and then writes the entire video, all within minutes.
The impact on his community has been profound. As Rick states, "I use MindPal all the time. It's a major part of our membership community." He has built over 50 of these workflows, turning his expertise into an interactive, scalable library of tools. A surprising benefit has been the cost. Despite hundreds of members running these powerful workflows daily, Rick s API bills have remained remarkably low. MindPal's ability to break down tasks and use the most efficient AI model for each specific step rather than relying on a single, expensive model has made the entire system incredibly affordable to operate.
MindPal has allowed Rick to offer a truly unique and high-value service. He has successfully productized his knowledge, providing his community with a suite of powerful, easy-to-use AI tools that save them time and solve real-world business problems. It has become the engine that powers his AI Playbook, making sophisticated AI automation accessible to every member, regardless of their technical skill.
If you want to learn more from Rick Mulready about using AI in your online business, the best place to find him is on his YouTube channel, "Rick Mulready." You can also subscribe to his weekly newsletter, "The AI Playbook," where he shares in-depth workflows, prompts, and use cases every Sunday.
Watch the full interview with Rick here:
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